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Measuring an Ad's Impact with the Share-of-Voice Metric
Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.
Bi-Annual Online Video Study: First-Half 2007 vs. Second-Half 2006
The who, what, when and what works of online video consumption and advertising.
Case Studies
Better search gets Papa John’s a bigger slice.
A fresh search approach boosts online pizza orders 61%
MediaContacts drives home results for VW with Advertising.com.
One month with Ad.com = 31,000 quality leads
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Outloud The AD.com Blog
February 19, 2008How to Boost Clickthrough Rates 14,000%
Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director. "I hate those shoot the monkey ads," replied my doctor when I explained to her what I do as the creative director of Advertising.com. Not the nicest ... read more »
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