We’re smart. Like crazy smart. Not only do we employ the best and brightest in the industry (pick their brains in our blog), we also have access to more data than you can shake a stick at. After all, we serve billions of impressions a month across thousands of websites to millions of consumers. We take all that data and extract the most valuable insights for you.
Research
Measuring an Ad's Impact with the Share-of-Voice Metric
Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.
Tips and Tricks
Circuit City
Circuit City's ROI gets a jolt. OutSearch outperforms for Circuit City at 187% of goal.
Insights
February 19, 2008
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How to Boost Clickthrough Rates 14,000%
Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an ...
