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Measuring an Ad's Impact with the Share-of-Voice Metric
Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.
Bi-Annual Online Video Study: First-Half 2007 vs. Second-Half 2006
The who, what, when and what works of online video consumption and advertising.
Case Studies
FX rounds up 5.4 million offline viewers using online media.
MediaStorm puts its trust in Ad.com, garnering record-breaking ratings for its client, FX.
MediaContacts drives home results for VW with Advertising.com.
One month with Ad.com = 31,000 quality leads.
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Outloud The AD.com Blog
February 19, 2008How to Boost Clickthrough Rates 14,000%
Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an Advertising.com creative director. "I hate those shoot the monkey ads," replied my doctor when I explained to her what I do as the creative director of Advertising.com. Not the nicest ... read more »
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