Research and Insight

We’re smart. Like crazy smart. Not only do we employ the best and brightest in the industry (pick their brains in our blog), we also have access to more data than you can shake a stick at. After all, we serve billions of impressions a month across thousands of websites to millions of consumers. We take all that data and extract the most valuable insights for you.

Research

Measuring an Ad's Impact with the Share-of-Voice Metric

Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.

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Tips and Tricks

Lane Bryant

Lane Bryant browsers become Lane Bryant buyers. NetPlus and Advertising.com join forces to market  and remarket  Lane Bryant.

Insights

February 19, 2008
How to Boost Clickthrough Rates 14,000%

Well thought-out rich media can be a boon to a campaign. Learn the strategy secrets from an ...

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