Solutions
Behavioral Marketing
Behavioral targeting is an advertiser’s dream – the ability to target consumers in the market for their products. And with Advertising.com, that means millions of consumers across thousands of websites – providing you with any audience for any advertiser via a single buy. We’ll amplify your reach, your results and your reputation with your clients.
It’s about more than just surfing an automotive site.
Or looking for movie listings. Granularity is key, such as the model or genre researched. The challenge with granularity is scale. Enter Advertising.com. Our network is not bound by the confines of a single site – meaning we reach consumers across thousands of websites to deliver even the most specific behaviors in volume.
It’s about the Internet as the ultimate research tool.
Consumers don’t just click and buy online. They research their options, visiting multiple sites before completing a purchase. With Advertising.com, you can target consumers who have visited your advertisers’ websites – and bring them back when its time to buy. How? We’ve got the world’s largest ad network – which means we see virtually every customer who has been to your clients’ sites. Your Joe Schmo behavioral provider can’t say that.
And let’s not forget about results.
Does your behavioral provider account for your clients’ ultimate costs per acquisition? Do they understand their buying cycles? Whether your objective is a lift in purchase intent or actual purchases, we are focused on delivering measurable results for any objective – increasing the value you provide to your advertisers.
Highlights
- Audience LeadBack® reaches in-market audiences across the Web.
- Advertiser LeadBack turns site visitors into customers.
- Reverse LeadBack reaches consumers who have never visited a site.
- Post-Search LeadBack targets consumers based on keyword searches.
