Research

Measuring an Ad's Impact with the Share-of-Voice Metric

Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.

Bi-Annual Online Video Study: First-Half 2007 vs. Second-Half 2006

The who, what, when and what works of online video consumption and advertising.

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Case Studies

Better search gets Papa John's a bigger slice.
Better search gets Papa John's a bigger slice

A fresh search approach boosts online pizza orders 61%.

eDiets.com site fattens up revenue by 518%
eDiets.com fattens up revenue by 518%

In just 13 months, Advertising.com generated a 518% boost in ad revenue for eDiets.com.

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What is Advertising.com

Our network reaches nearly 90% of all Internet users in the U.S., making us the biggest ad network in town. But what do we actually do?

Websites have ad space. Advertisers have ads. We’re the middle man – using our phenomenal technology to match ads to space. The result: the advertiser gets the best ad placements possible across thousands of websites and the website earns more revenue by having Advertising.com fulfill all of its advertising inventory.

Why is Advertising.com the Holy Grail of Online Advertising?

The Holy Grail of Online Advertising