Anna Quigley Hitchins

Title: Account Director

Areas of expertise: Growing SMB publisher partnerships

 

How long have you worked at Advertising.com?
I have been here since September 2005. I’m currently responsible for managing Advertising.com publisher relationships, and I’m the team lead for the Developing and Niche Publisher Services group.

What is the most interesting part of your job?
Discovering new websites – so many publishers have great ideas!

What do you consider to be your greatest success in your career thus far?
When our team officially launched Advertising.com’s PubAccess interface.  Bringing this product to market was a huge step forward for our company.

Where do you see display advertising in five years? What will have changed? What will stay the same?
I don’t expect banner advertising to become obsolete, but what will change is the advertisers that fill these placements.  I think we will see a growing number of new advertisers move to online marketing based on the valuable metrics and performance data available through this channel.  I also expect to see the disappearance of certain ad sizes, including the 468x60 and the 120x600.  These sizes are too similar to several others; it doesn’t make sense to keep them around.

What are the most common mistakes publishers make when managing their inventory?
Several publishers tend to focus on CPM rates and not fill rate. While CPM is very important, the total earnings at the end of each month are also important.  

If you could give one piece of advice to publishers, what would it be?
Communication is key! Our team is here to help meet your goals and provide strategic guidance, but we need to fully understand those goals in order to provide the most value.

Name one fact about you that surprises most people.
I wrecked a car at age two and a half.

What problems keep you up at night?
Wow, so many things keep me up at night! It depends on the week, but I am always thinking of ways that my team can work more effectively with publishers. Also, I think about how we can improve the efficiency of our current processes and become a greater resource to our clients.

 

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