News and Events
Research
Measuring an Ad's Impact with the Share-of-Voice Metric
Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.
Bi-Annual Online Video Study: First-Half 2007 vs. Second-Half 2006
The who, what, when and what works of online video consumption and advertising.
Case Studies
A 16X profit increase? We made it happen for J Carter Marketing.
When Advertising.com developed a smart new strategy for J Carter Marketing, profits took off - and haven't stopped.
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