Research and Insight

We’re smart. Like crazy smart. Not only do we employ the best and brightest in the industry (pick their brains in our blog), we also have access to more data than you can shake a stick at. After all, we serve billions of impressions a month across thousands of websites to millions of consumers. We take all that data and extract the most valuable insights for you.

Research

Measuring an Ad's Impact with the Share-of-Voice Metric

Measuring an ad's impact with the share-of-voice metric hasn't translated well into online media, but with these pointers, you can boost and measure SOV.

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Tips and Tricks

Merriam-Webster

Turning unused ad space into money in the bank. Merriam-Webster defines Ad.com as the perfect partner.

Insights

February 19, 2008
Ad Networks to Complement Site Buys

Advertising.com explains why networks are heating up, but maintains that site buys are still key to ...

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