Kellogg’s Online Privacy Policy
Kellogg Company (“Kellogg”) cares about personal privacy and recognizes
its obligation to its customers, community and online visitors to adhere
to the highest standards of decency, fairness, and integrity in all its
operations. As in our other business operations, Kellogg approaches our
communications on the Internet with respect for, and commitment to,
individual privacy rights, and concern and respect for the different
sensibilities of our child consumers. We support active self-regulation
of this online environment to ensure that responsible marketers can
maintain the right to use all communication media to interact with its
consumers. This privacy policy discloses how Kellogg, its affiliates and
agents (agents are defined as contractors, and other organizations
acting on behalf of, and with authorization by, Kellogg Company)
collect, protect, use and share information gathered about you on our
website. We hope that this disclosure will help increase your confidence
in our sites and enhance your experience on the Internet. In reviewing
this policy, please remember that this site and the servers that make
this site available are located in the U.S. By using this site you
agree to the transfer, collection, processing and use of data by this
site in the U.S.
We provide a variety of content at our site. We may offer games,
product information, recipes, entertainment, advertising, surveys,
promotions, sweepstakes and contests, as well as information about our
company and special services for our registered shareholders. Our
company information includes information on job openings and
requirements as well as opportunities to apply for jobs online. We hope
you enjoy our site and the various features and opportunities we offer.
PARENTS: We are especially mindful of the need for children under 13
who may visit this site to consult with their parents before furnishing
personal information or ordering anything online, and have adopted
special procedures to safeguard children’s privacy online. We've
developed our privacy practices from guidelines established by the
Children's Advertising Review Unit (“CARU”) and in compliance with the
requirements established by the Children’s Online Privacy Protection Act
("COPPA"). We also recommend that you monitor your children’s online
activities and learn about and use software or other tools that can help
you assure that your children enjoy the Internet in a manner that
reflects your own preferences.
This site’s content and features may be updated, revised, modified and
supplemented. Kellogg reserves the right to change the information,
features, products, policies, promotions, disclosures and disclaimers at
any time without notice. Changes to this Online Privacy Policy will be
posted on our site so please check our Policy periodically for changes.
At the end of this Policy we indicate the date of an update to the
Policy. Your continued use of the Kellogg site following the posting of
changes to this Online Privacy Policy signifies your acceptance of these
changes. Unless there is a material change in our data collection, use
or disclosure practices, in which case we will obtain a new consent, any
consent, including a parent or guardian’s consent on behalf of a child
under 13, provided to Kellogg will apply to the revised Online Privacy
Policy and any new or modified features
FREQUENTLY ASKED QUESTIONS
Q1: What types of information does Kellogg collect and how does the site collect it?
We collect certain information automatically, like IP addresses, browser
types, referring websites, and access times, when consumers visit our
site. This “web log” information is not personally identifiable, but
provides important information on the number of visitors, and what areas
or features they like best. Our visitors can review our site and
participate in many features without disclosing any personally
identifiable information.
Kellogg collects personally identifiable information including, but not
limited to, name, home address, email address, and telephone number,
from our visitors on a voluntary basis. We do not require this
information for customers to access any of our sites. However, to
participate in some of the programs or features we offer, customers may
have to provide personally identifiable information. We request only
the personally identifiable information we feel we need to offer the
service or feature or to fulfill requests. For example, we need your
name and e-mail address to add you to an e-mail update list. We may
require a home address and telephone number to enter you in a contest or
sweepstakes so that we can send prize notifications and prizes. To
sign up registered shareholders to receive proxy and other information
online, we ask for a social security or tax identification number and
other information to verify your identity. We may request feedback from
our visitors in the form of surveys, questionnaires or our feedback
forms on their preferences and reaction to our products, including
demographic information, like age, gender and interests, to help us
better serve you. We ask for credit card information where we offer
online shopping opportunities.
We may sometimes offer programs with other sponsors where personally
identifiable information is shared with both Kellogg and a business
partner. In those instances, we will provide you with notice at the
time of any registration about the program and will offer you a choice
about sharing the information. If you choose to NOT have your
information shared, your information will not be shared and you will not
be able to participate in or receive the benefits or services provided
by our business partners.
We use Google Analytics, a web analytics service provided by Google,
Inc., to provide us with data collection and reporting information
regarding our customers' activities on our websites. When you visit our
websites, Google may set cookies (i.e., small data files that a site
sends to your computer to make your access easier and/or faster) on our
behalf and may receive information about your browsing activity (e.g.,
pages viewed, etc). You may refuse the use of cookies by selecting the
appropriate settings on your browser, but if you do this, you may not be
able to use the full functionality of this website. By using this
website, you consent to the processing of data about you by Google in
the manner and for the purposes described herein. For more information
about Google Analytics, please visit http://www.googleanalyticssupport.com/privacy-policy/default.html. For more information on cookies, please see Q5 below.
Q2: How does Kellogg use the personally identifiable information that has been collected?
Except as explained below, personally identifiable information shared
with Kellogg will only be used to fulfill your requests, to improve our
site and our products, to provide customized features and offerings, and
for other internal marketing purposes, and will not be sold or provided
to third parties. If you decide to provide personally identifiable
information in order to participate in a special area of our site, such
as registering for e-mail updates or for a special program or contest,
we will use the information you provide for that purpose. We may also
ask if you would like to receive information about other products
available from members of our family of companies. Only those visitors
that ask to receive this information will receive it. We also offer
visitors an opt-out option in each of our promotional emails that allows
you, at any time, to cease receiving such information.
Anonymous, aggregate data about site usage and other features may be
shared with third parties. Kellogg reserves the right to use or
disclose any information as needed to satisfy any law, regulation or
legal request, to conduct investigations of consumer complaints or
possible breaches of law, to protect our site, our property, or the
safety or rights of any visitor or third party, to fulfill your
requests, to cooperate in a legal investigation, or in connection with
the sale of our business or one of our brands without notice or consent.
For our practices regarding children under the age of thirteen, please
see Q4 below.
Q3: Does Kellogg share the personally identifiable information that it collects?
On sites owned exclusively by Kellogg, personally identifiable
information received from any visitor will only be used for the purpose
for which it was provided or for internal marketing purposes and will
not be sold or provided to third parties, except for our technical and
fulfillment agents who help us make the site available and provide the
services and products on our site. Those firms have agreed to adhere to
our Privacy Policy and practices.
In some circumstances, we may partner with another company to provide
certain content, programs or features. Examples include certain
promotions, loyalty programs, sweepstakes or contests. In those
situations, when you provide personally identifiable information about
you or your child, it may be sent directly to Kellogg and to our partner
company, or we may share the information with our partner company. In
these circumstances, we will always let you know whether, in addition to
Kellogg, another company is collecting information or if we need to
share your personally identifiable information with a partner company to
provide the program, service or feature. We (and our partner company)
will also provide a link to the respective online privacy policies so
that you can make an informed decision about whether to share your (or
your child’s) information. Although we only partner with companies who
agree to adopt privacy policies that are consistent with our own values
and policy, and are in compliance with COPPA, we are not responsible for
the policies or offerings of any third party, and urge you to review
their policies and terms and conditions as they may vary.
Q4: Does Kellogg collect information from children under 13?
In communicating with children online, Kellogg is especially mindful of
the need to protect the personal privacy of children under the age of
thirteen. Kellogg does not condition a child’s participation in an
activity on disclosing more information than is reasonably necessary in
order to participate. We include several notices on the Kellogg website
requiring children under age 13 to get permission from their parent or
legal guardian before providing any personally identifiable information.
We may collect a child’s first name and email address without a
parent’s consent, but only to respond to a one time question or request,
and we promptly delete this information after we respond. Where a child
under 13 signs up for a newsletter or other activity requiring multiple
online contacts, we may ask the child for a parent or legal guardian’s
email address so we can notify them and get their permission or give
them the opportunity to opt out.
If we need more than this limited information, we require verifiable
consent from a parent or legal guardian first via a method that meets
COPPA guidelines. We may then collect additional personally
identifiable information from a child such as a last name, home address,
and telephone number. This information helps us to personalize special
offers, sweepstakes, contests, and games, and to offer other activities
we think will be of interest to our consumers under the age of thirteen.
If the registration is for a program sponsored by both Kellogg and a
partner company, we will let you know at the time of registration. We
will not share information about your child with a partner company
without your consent. Our partner company may ask you to provide
additional information, such as registration or subscriber information
related to their site. In some instances, the personally identifiable
information you provide for you and your child must be shared with our
partner company to fulfill requests. Kellogg may also offer an opt-in
feature when a parent or guardian registers their child for such a
program that allows the parent and/or child to receive e-mails from
Kellogg or one of our partner companies. You will always have a choice
about how your child’s personally identifiable information is used. For
information on changing or deleting your personally identifiable
information, please see Q8 below.
A number of tools exist to help parents manage their children’s online
experience, including hardware and software programs that provide
filtering options. You can download special software or purchase
specific hardware that will limit surfing the sites you deem appropriate
for your home. Many of these services are free; others require some
form of payment.
Q5: Does Kellogg use “cookies” or other tools?
Yes, Kellogg uses “Session Cookies,” small data files that a site sends
to your computer. Our cookies allow our site to remember important
information that will make your use of the site more enjoyable,
efficient and useful; they do not contain personally identifiable
information. We use cookies and IP addresses to obtain non-personal
information from online visitors and also to provide registered users
with a customized, personalized, online experience. They can, for
example, help to give you faster access to pages you have already
visited, allow you to personalize your pages, and help you to
participate in some activities or events on the site. We also use
cookies to determine how many people visit our site, and which features
are most useful and popular and which may need improvement. We may also
use session cookies to age-screen visitors for COPPA compliance
purposes. We may also use another technology, called clear GIFs or web
beacons, to provide us with other important anonymous information, such
as when an email has been opened.
If you don’t want cookies, you can turn off all cookies or have your
computer notify you when cookies are being sent by following the
instructions for your particular web browser, such as Netscape, Safari,
Firefox or Internet Explorer.
Q6: What type of security does Kellogg provide?
Kellogg uses its best efforts to make sure all information received from
our online visitors is secure from unauthorized access and use. All
personally identifiable information from our customers is protected by
our security measures, which are periodically reviewed. Kellogg also
requires agents used by Kellogg for fulfillment and technical services
to sign confidentiality agreements protecting your information.
Kellogg cares about the safety and security of your credit card
transactions or shareholder information and uses 124-bit SSL (“Secure
Sockets Layer”) when you provide your credit card or other similar
sensitive personal information to us online. SSL is the industry
standard security protocol which makes it difficult for others to
intercept your information online. You should keep in mind, however,
that no data transmission over the Internet is 100% secure and any
information disclosed online can potentially be collected and used by
parties other than the intended recipient.
Q7: Does Kellogg provide links to other sites?
The Kellogg site may contain links to other sites. We make every effort
only to link to websites that share our high standards of decency,
fairness, and integrity. We try our best to ensure that these links are
safe for children, but the privacy and data collection practices on any
linked websites are entirely separate from Kellogg and are not covered
by this Online Privacy Policy. Kellogg shall not be responsible for any
failure on the part of any linked websites to comply with any privacy
policy posted on the website, or any contractual or other legal
obligations to which the operators of such website may be subject. In
addition, other websites, which may contain material not suitable for
children, may also link to the Kellogg websites without Kellogg’s
knowledge or consent. Kellogg has no responsibility for the content,
policies or actions of these websites. Children should always check with
a parent, guardian or other adult before linking to any new sites.
Q8: How can I review the information you have stored about me or my child and how can I change or update this information?
Customers who provide personally identifiable information through our
websites can review this information in the Customer Center found under
the “My Account” hyperlink on our websites. You can review, update,
change or delete any or all of your personal information. If you have
any concerns about this information or need assistance, you can contact
our Consumer Affairs Department by 1) using the “contact us” form on the
website, 2) calling 800-962-1413 Monday through Friday 8am - 7pm ET, or
3) writing to Kellogg Consumer Affairs, PO BOX CAMB, Battle Creek, MI
49016.
Updated March 1, 2006