News

AOL PLATFORMS' ADAP.TV GRANTED PATENT FOR SYSTEM TYING CONSUMER SALES TO TV ADS
Four years in the making, new patent builds leadership in data-driven multi-channel advertising and provides equitable, precise offline-online attribution
SAN MATEO, California - July15, 2014 - Adap.tv, a division of AOL Platforms, today announced it has secured a key patent that advances the development of data-driven video across digital and TV. The U ... Read more
Follow Five Startups To TechCrunch Disrupt Startup Battlefield In The Newest AOL Original Docu-Series "The Road To Disrupt"
Los Angeles, Calif. (July 14, 2014) - Today, AOL launched "The Road to Disrupt," a 12-episode documentary series following five startup companies competing in the 2013 San Francisco TechCrunch Disrupt Startup Battlefield - the premiere startup launch competition by TechCrunch - as they fine tune their products and eventually present in front of a panel of judges in hop ... Read more
AOL Original "Park Bench With Steve Buscemi" Nominated for Primetime Emmy® Award
AOL's first nomination comes in Outstanding Short-Format Nonfiction Program category NEW YORK - July 10, 2014 - AOL, Inc. announced today that AOL Original "Park Bench With Steve Buscemi" has been nominated for a Primetime Emmy Award in the category of Outstanding Short-Form Nonfiction Program. This is AOL's first Emmy nomination, ar ... Read more
UM and AOL Partner to Launch First Real-Time Marketing Platform
Platform Will Help UM Clients Own "Moments" With a Message That Matters Most to Consumers
New York, NY -June 20, 2014 - UM, a division of IPG Mediabrands, and AOL Platforms, a division of AOL, are combining forces to build a real-time, moments-based marketing initiative to enable "Moments Marketing" for advertisers. Driven b ... Read more
MapQuest Offers One-time Amazon Coins Reward
DENVER (June 16, 2014) - MapQuest, Inc., today launched a week-long promotion offering 199 free Amazon Coins, Amazon's virtual currency used to purchase apps, games and in-app items, to users who download the free MapQuest navigation app within the Amazon Appstore from a Kindle Fire or other Android device, along with the purchase of an an MLB team kit.

How It Wor ... Read more
MapQuest & MLB.com Debut Original Online Video Series
DENVER (June 10, 2014) - MapQuest and MLB.com today launched an original online video series, "Key to the City," hosted by Upright Citizens Brigade Theatre comedian, Matt Fisher, that accompanies MapQuest's completely customized ballpark content featuring "Gameday Guides" for all 30 MLB teams.

"MapQuest is perhaps best known for it ... Read more
AOL's Global Agency Development Team Expands, Adding World Class Leaders in UK and US Markets
Jack Bamberger Promoted to Senior Vice President, Global Head
of Agency Development
June 9, 2014, New York and London - AOL (NYSE: AOL) today announced the hiring of two senior industry leaders to AOL's Global Agency Development Team, James Harris in the UK and Lisa (Kasting) Ierardi in the US. The global agency developm ... Read more
AOL Launches Kitchen Daily Canada

TORONTO, June 6, 2014 - AOL Canada announced today the launch of Kitchen Daily Canada, www.kitchendaily.ca, a food website designed to help busy home cooks put easy and delicious meals on the table every day. As the latest Canadian addition to AOL Lifestyle's #1 ranked ad-supported Lifestyle group of sites*, Kitchen Daily Canada focuses on providing inspirati ... Read more

AOL Hires John Baylon to Lead Trading in the UK & Europe
May 14th 2014, London: AOL UK today announced that John Baylon is joining the company as Head of UK and European Trading. Baylon will focus on driving the relationships with major and independent holding companies and agency trading groups, to further strengthen AOL's position in the market. He joins from Starcom MediaVest Group (SMG), where he was most recently Head of Trading. In thi ... Read more
AOL Extends Programmatic Leadership with Attribution Modeling in Deal to Acquire Convertro
Convertro's Leading Attribution Modeling Technology to Power Adap.tv, AdLearn Open Platform and ONE By AOL

Combining Convertro with AOL's Programmatic Offerings is Breaking the Silos Between Planning, Measuring and Optimization for Different Channels, Providing a Unified, Automated Way to Manage Marketing from the First Exposure to Conversion
NEW YORK, May ... Read more
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